Have you ever had to purchase a vehicle from a used car dealership before? And by doing so, have you ever had to deal with pushy car salesmen? It might surprise you then, moving to a totally different dealership trying your luck and still experiencing the same thing. Why are they like that? Why are car salesmen pushy? Here’s the inside scoop.
Most people are familiar with the image of a car salesman based on what they see on television shows and in the movies. Some of us have firsthand experiences as well. These car salesmen are often shown as assertive, dressed horribly, and will do anything to close a deal. So here’s an explanation to why they are exactly like that, from an ex-car dealership salesman himself:
Jonathon Klein, now a columnist at oppositelock.kinja.com, wrote something about the topic: You hate dealing with Car Salesmen; Car Salesmen hate the process as much as you do. It goes, “When you first start at a dealership and are put into training, the first thing the training salesman tells you to do is when a customer comes up on the lot walk right up to them as quickly as possible and engage them. This is to ensure they don’t just come and look, they are instead obligated to talk with you. Like a helpless fly in a web. It’s a way for dealers to get a hold of you and keep you at the dealership longer than you may want to. You may have also encountered the dealer holding the keys to your trade in to try and convince you to stay and buy a car. This is probably not news to you all; everyone has a dealership horror story.”
So this basically tells us all that car salesmen probably do not have a choice but to do what they do. Now at least we know that they themselves hate it too. What should you do then in turn? People in sales are trained to learn more about a customer in order to make sales tactics more effective. So do provide the least amount of information about you as much as possible. Also, when shopping for a vehicle, don’t go alone. People are more vulnerable under high-pressure when alone.
Remember that you are the consumer and you have the upper hand in this. Don’t be fooled into letting the salesman make you feel that you need to rush into something. You have a lot of other options anyway.