Ever wondered why commercials are widespread in today’s digital world? They appear at almost everywhere—in televisions, newspapers, and in other forms of media. You even hear them on your favorite music stations and I bet, in one way or another, it has annoyed you. Why are they necessary?
Let’s look at the perspective of a product provider for a little while. Commercials allow you to build your consumer base and deliver the message directly to customers. It lets you inform the market about your company’s existence, build your brand, and educate your potential consumers about your products and services.
Getting messages out for the world to hear can be a difficult challenge to overcome. It would take a lot of work and effort to spread the message because there are millions of people out there. But with the help of commercials, effective advertisement can be achieved.
The purpose of commercials is to help raise awareness of what you can offer to your target demographics. This is what we call Product Awareness. As a business owner, you would want everyone to know about your product or service so you could increase sales and thereby increase revenue. The goal is to reach as many people as possible. Letting your target market know about your business can be done easily through commercials.
Differentiating yourself with other competitors is also the purpose behind commercial advertising. In light of this, commercials afford you to strategically compare your products to what the competitors could offer, and then demonstrating how yours are superior.
You’ve seen commercials play on an average of a 30-second timeframe. Advertising campaigns do not tend to make lengthy commercials. The reason behind this is that the viewers’ attention span only lasts for less than 60 seconds. To provide clear, crisp, jam-packed information as possible, and retain your brand in viewers’ memories, it’s a need keep commercials short and concise.
So why are commercials necessary? Commercials draw people to businesses. Commercials are effective communicators to inform, entertain, and spread awareness about your business to potential patrons. Next time you hear a commercial on your favorite music station, you can be sure that’s a business that’s taking the competition seriously.