The River WRVR 104.5 FM

WRVR (104.5 FM, “The River 104.5”) is an Adult Contemporary radio station broadcasting in Memphis, Tennessee. It has broadcast this format for over 20 years as of 2007. The station plays pop and soft rock music from the 1970s to present. 1960s music is occasionally played. “The River” branding is a local reference to the Mississippi River.