WQRV (100.3 FM, “100.3 The River”) is a classic hits-formatted radio station serving the Huntsville, Alabama, market, which includes counties in northern Alabama and southern central Tennessee. This station had been WVNA-FM since 1962 before becoming country music formatted WLAY-FM on March 30, 2000. This lasted until a 2006 change to match a format and positioning change to “The River.” The station was assigned the WQRV call letters by the Federal Communications Commission on March 10, 2006.
1533 Amherst Road
Knoxville, TN 37909